BIO:
Tutu Ilelaboye is a marketing professional who has developed her expertise within arts and media organizations, including the Winnipeg Folk Festival, Buffalo Gal Pictures, Global Television and the Canadian Broadcasting Corporation.
Her professional education spans the areas of business, web design and graphic design. She holds a Bachelor of Commerce (Honours) degree with a major in Marketing from the University of Manitoba and a Web Site Development Certificate with honours from Red River College of Applied Arts, Science and Technology.
Tutu is a pop culture enthusiast with an affinity for the arts. She has a particular penchant for music, live shows, film, the Cinematheque, television, new media and amateur photography.
PROFESSIONAL EXPERIENCE:
Experienced in marketing, website and social media management, project coordination, project execution and project delivery within arts and media industries.
- Managing web-based projects - coordinating, populating, updating and maintaining websites and social networking pages in consultation with staff and third-party designers
- Creating and distributing communication pieces and correspondence
- Working with media
- Ensuring accuracy and consistency of information delivered across multiple platforms
- Preparing and monitoring marketing plans, budgets and reports
- Preparing funding/grant applications and reports required for/after drawdown
- Coordinating elements to complete deliverables for projects
- Researching and responding to internal and external requests for information and materials
- Coordinating and working at events
- Working closely with, reporting to and making recommendations to senior management
- Developing and maintaining positive relationships and interacting with staff, members of industry organizations, the general public and other stakeholders
PROFESSIONAL MEMBERSHIPS:
- New Media Manitoba
- Canadian Women in Communications
- Arts & Cultural Industries Association of Manitoba
- Beta Gamma Sigma International Honour Society
WEB/GRAPHIC DESIGN SKILLS AND KNOWLEDGE:
PC, Mac, MS Office (Word, Excel, PowerPoint), social media (Facebook, Twitter, Flickr, YouTube, LinkedIn and more), content management systems (WordPress, Dreamweaver, Ticketmaster MailManager for e-newsletter, and various custom/in-house systems), web programming languages (HTML, XHTML, CSS, basic DHTML, basic JavaScript), W3C web standards, online publishing and file transfer protocol (FTP), web and graphic design software (Photoshop, Illustrator, InDesign, Flash, Acrobat Professional for creating and editing PDFs), editing digital video for web, web/social media analytics (Google Analytics, Facebook Insights, HootSuite and more), SEO principles